Generation Y (Millenials)

The Research of Goldman Sachs shows that Millenials, also known as Generation Y, one of the largest generations of history is about to move into its prime spending years.

Born between 1980 and 2000, Millenials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.

For Millenials, Wellness is a daily, active pursuit. They are exercising more, eating smarter and smoking less than previous generations.

Millenials are also using apps to track training data and online information to find the healthiest foods.

Wellness is the one space where they are willing to spend money on compelling brands.