Alen Debensason

Alen is the Co-Founder & CEO of Arbox, an Israeli company that develops management technology for wellness businesses around the globe. He started his business life as a BI analyst and continued as a software developer in a startup developing Climatech solutions. After graduating from Tel-Aviv university with BSc in Computer Science & Economics, while working in Salesforce as a back-end developer, he was working out in the local gym. Frustrated from the technology experience with the gym, he decided to combine his love for fitness and wellness with the technical knowledge to found Arbox - the wellness businesses management platform. Currently working with thousands of businesses in the world and hundreds of thousands of wellness consumers, the company has a wide impact on the wellness industry.